# Drive for success in NZ apple and pear Industry

- Link: https://rd2.co.nz/drive-for-success-in-nz-apple-and-pear-industry/
- Published: 2018-06-18T01:14:10+00:00
- Author: Molly Callaghan

Six young people from Hawke’s Bay are on a mission to get others like them to join
their world leading apple and pear industry.

They are part of a new nation-wide recruitment campaign to raise more awareness 
about all the new career opportunities for young Kiwis looking for a bright future
with rewarding job prospects.

New Zealand Apples & Pears capability development manager Erin Simpson said job 
attraction is a far bigger challenge than job creation for the industry, as horticulture
has, in the past, struggled to gain wider appeal.

“Together, with a growing team of great young people we’re determined to change 
the perception of ‘picking bags and ladders’ and show the rest of the country that
we’re leading the world. It’s an exciting and dynamic industry to work in, offering
a fantastic future,” Simpson said.

[https://www.nzherald.co.nz/the-country/news/article.cfm?c_id=16&objectid=12072358](https://www.nzherald.co.nz/the-country/news/article.cfm?c_id=16&objectid=12072358)