Sustainability
Sustainability, it’s in our DNA
Sustainability and creating positive impacts, both locally and globally, are at the heart of the Roots, Shoots & Fruits brand.
By integrating biological organisms with cutting-edge plant nutrition technologies, we aim to transform horticultural and agricultural practices in Aotearoa, New Zealand. Our focus is on improving grower productivity, enhancing human health, and protecting the natural environment. As guardians of the land, we embrace the principle of kaitiakitanga—acting with care, respect, and responsibility for our environment. Through every product and practice, we commit to nurturing and conserving our ecosystems for the benefit of future generations.
We know that thriving ecosystems rely on diversity, and so do thriving communities. Just as biological diversity strengthens the health and resilience of the land, we believe human diversity strengthens our industry, our relationships and our future. We’re committed to equity and inclusion at every level — ensuring fair access to knowledge, innovation, and opportunity for all. We respect cultural perspectives, uplift underrepresented voices, and work to ensure that no one is left behind in the movement toward a more sustainable, regenerative future.
Our sustainability pillars
Real-world strategies that support measurable change for growers, retailers, and the environment.
Measure
We support growers and retailers with innovative products with measurable and proven results through patented technologies and compliance via certification bodies denoting organic, GMO free and human and environmental safety to meet both domestic and export markets.
Reduce
Our products are designed to replace synthetic options reducing environmental impact; reduced product applications, reduced tractor runs, reduced water use, reduced freight – streamlining growing systems and environmental impact for healthier crops and a lighter footprint.
Adapt
We help growers adapt to the changing growing conditions, buyer expectations and compliance requirements with agile solutions and tailored guidance that keep grower operations resilient and market aligned.
Offest
We partner with growers and consultants to explore alternative ways to offset production through regenerative practices and voluntary nature-based decarbonising solutions recognised under Verra.
Communicate
We help our network stay connected and growing, through data sharing insights and success stories building trust with consumers whilst training and educational material help raise climate awareness and foster engagement with retailers showing leadership in sustainable production.
Our objectives
At Roots, Shoots & Fruits, our objectives guide us as we collaborate with those who grow, nurture, and protect the land — working together to drive meaningful change through innovation, responsibility, and care.
What we’re doing
Social Connections & Responsibility
- Sponsor of Young Viticulturist of the Year competition
- Women in Wine
- Soil & Health member
- Member of Sustainable Business Network
- OANZ member – webinars/submissions
- Organic Dairy member
- Organic Wine Grower member
- Hawkes Bay Fruit Growers member
- Landwise member
- Integrity Soils
- Lighter Touch
- Trees that Count groups – read more about the RACE project here
- B1G1
- Charitable donations (Lions etc)
- Donations of product, eg. Whitehaven Wines, 800 Trust – Wild for Taranaki
- (Callaghan) Land set aside for QE2 National Trust
- The Landscape Connections Trust – Halo
- EcoZip – re-vegetation projects
Environmental Achievements & Responsibility
- Continue to educate about beneficial biology including Mycorrhizal Fungi, sales of which contribute to carbon sequestration
- Organic NZ Awards – Non-Food product award winner 2021 and 2024 for Rootella
- BioGro – Organic certification
- AsureQuality – Organic certification
- AgRecovery – farm recycling program
Commitment to our People and Local Community
- Ongoing education opportunities for team members
- Support 4-day work week for life/work balance
- Committed to lowering onsite footprint – spring water / biological septic system / vegetable gardens / paperless office / Meridian energy-zero carbon / standing desks / Zoom meetings
- W3 Waiheke member
- Waiheke Resources Trust Revegetation programs
- Beach cleaning
- Tree planting projects
- Weed eradication
- Pest eradication
- Westpac Rescue Helicopter
