# Sustainability

- Link: https://rd2.co.nz/gardener/sustainability/
- Published: 2022-01-27T03:31:32+00:00
- Author: rsf_admin

# Sustainability

## Sustainability, it’s in our DNA

Sustainability and creating positive impacts, both locally and globally, are at 
the heart of the _Roots, Shoots & Fruits_ brand.

By integrating biological organisms with cutting-edge plant nutrition technologies,
we aim to transform horticultural and agricultural practices in Aotearoa, New Zealand.
Our focus is on improving grower productivity, enhancing human health, and protecting
the natural environment.  As guardians of the land, we embrace the principle of 
_kaitiakitanga_—acting with care, respect, and responsibility for our environment.
Through every product and practice, we commit to nurturing and conserving our ecosystems
for the benefit of future generations.

We know that thriving ecosystems rely on diversity, and so do thriving communities.
Just as biological diversity strengthens the health and resilience of the land, 
we believe human diversity strengthens our industry, our relationships and our future.
We’re committed to equity and inclusion at every level — ensuring fair access to
knowledge, innovation, and opportunity for all. We respect cultural perspectives,
uplift underrepresented voices, and work to ensure that no one is left behind in
the movement toward a more sustainable, regenerative future.

![Sustainability square](https://rd2.co.nz/wp-content/uploads/2022/01/Sustainability-
square.jpg "Sustainability 1")

## Our sustainability pillars

Real-world strategies that support measurable change for growers, retailers, and
the environment.

![Measure innovative products](https://rd2.co.nz/wp-content/uploads/2025/07/Measure.
jpg "Sustainability 2")

### Measure

We support growers and retailers with innovative products with measurable and proven
results through patented technologies and compliance via certification bodies denoting
organic, GMO free and human and environmental safety to meet both domestic and export
markets.

![Reduce Environmental Impacts](https://rd2.co.nz/wp-content/uploads/2025/07/Reduce.
jpg "Sustainability 3")

### Reduce

Our products are designed to replace synthetic options reducing environmental impact;
reduced product applications, reduced tractor runs, reduced water use, reduced freight–
streamlining growing systems and environmental impact for healthier crops and a 
lighter footprint.

![Adapt to surroundings](https://rd2.co.nz/wp-content/uploads/2025/07/Adapt.jpg "
Sustainability 4")

### Adapt

We help growers adapt to the changing growing conditions, buyer expectations and
compliance requirements with agile solutions and tailored guidance that keep grower
operations resilient and market aligned.

![Offset production](https://rd2.co.nz/wp-content/uploads/2025/07/Offset.jpg "Sustainability
5")

### Offest

We partner with growers and consultants to explore alternative ways to offset production
through regenerative practices and voluntary nature-based decarbonising solutions
recognised under Verra.  

![Communicate and stay connected](https://rd2.co.nz/wp-content/uploads/2025/07/Communicate.
jpg "Sustainability 6")

### Communicate

We help our network stay connected and growing, through data sharing insights and
success stories building trust with consumers whilst training and educational material
help raise climate awareness and foster engagement with retailers showing leadership
in sustainable production.  

## Our objectives

At _Roots, Shoots & Fruits_, our objectives guide us as we collaborate with those
who grow, nurture, and protect the land — working together to drive meaningful change
through innovation, responsibility, and care.

#### Nutritional value & crop success

Help growers produce food that’s richer in nutrients, higher in quality, and delivers
strong, sustainable returns.

#### Knowledge & innovation

Share practical expertise on using innovative nature based, cost-effective solutions
that are safe for people, animals, and the planet.

#### Environmental care

Enhance natural ecosystems with clean, sustainable, and highly effective products
that are certified organic and GMO-free.

#### Eco-friendly packaging

Use recycled and recyclable materials wherever possible, minimising our environmental
footprint.

#### National reach

Make our products accessible through trusted agricultural retail partners across
Aotearoa New Zealand.

#### Continuous progress

Strive every day to do better and grow better—by improving our products, advancing
sustainable practices, and sharing knowledge that empowers others.

## What we’re doing

![RSF Social Connections and Responsibility](https://rd2.co.nz/wp-content/uploads/
2025/07/1.jpg "Sustainability 7")

#### Social Connections & Responsibility

 * Sponsor of Young Viticulturist of the Year competition
 * Women in Wine
 * Soil & Health member
 * Member of Sustainable Business Network
 * OANZ member – webinars/submissions
 * Organic Dairy member
 * Organic Wine Grower member
 * Hawkes Bay Fruit Growers member
 * Landwise member
 * Integrity Soils
 * Lighter Touch
 * Trees that Count groups – read more about the [RACE project here](https://rd2.co.nz/wp-content/uploads/2025/07/Rootella-RACE-Project.pdf)
 * B1G1
 * Charitable donations (Lions etc)
 * Donations of product, eg. Whitehaven Wines, 800 Trust – Wild for Taranaki
 * (Callaghan) Land set aside for QE2 National Trust
 * The Landscape Connections Trust – Halo
 * EcoZip – re-vegetation projects

![Environmental achievements Roots, Shoots and Fruits](https://rd2.co.nz/wp-content/
uploads/2025/07/2.jpg "Sustainability 8")

#### Environmental Achievements & Responsibility

 * Continue to educate about beneficial biology including Mycorrhizal Fungi, sales
   of which contribute to carbon sequestration
 * Organic NZ Awards – Non-Food product award winner 2021 and 2024 for Rootella
 * BioGro – Organic certification
 * AsureQuality – Organic certification
 * AgRecovery – farm recycling program

![Waiheke Island Roots Shoots and Fruits local community](https://rd2.co.nz/wp-content/
uploads/2025/07/3.jpg "Sustainability 9")

#### Commitment to our People and Local Community

 * Ongoing education opportunities for team members
 * Support 4-day work week for life/work balance
 * Committed to lowering onsite footprint  – spring water / biological septic system/
   vegetable gardens / paperless office / Meridian energy-zero carbon / standing
   desks / Zoom meetings
 * W3 Waiheke member
 * Waiheke Resources Trust Revegetation programs
 * Beach cleaning 
 * Tree planting projects
 * Weed eradication
 * Pest eradication
 * Westpac Rescue Helicopter