Drive for success in NZ apple and pear Industry

Six young people from Hawke’s Bay are on a mission to get others like them to join their world leading apple and pear industry.

They are part of a new nation-wide recruitment campaign to raise more awareness about all the new career opportunities for young Kiwis looking for a bright future with rewarding job prospects.

New Zealand Apples & Pears capability development manager Erin Simpson said job attraction is a far bigger challenge than job creation for the industry, as horticulture has, in the past, struggled to gain wider appeal.

“Together, with a growing team of great young people we’re determined to change the perception of ‘picking bags and ladders’ and show the rest of the country that we’re leading the world. It’s an exciting and dynamic industry to work in, offering a fantastic future,” Simpson said.